As the website's popularity grew, so did its notoriety. Film producers and distributors began to take notice, and many accused Tamilrockers of piracy, citing the significant losses they claimed the website caused to the Tamil film industry.
The cat-and-mouse game between Tamilrockers and the Tamil film industry continued. While Tamilrockers provided access to a vast library of Tamil movies, including Aayirathil Oruvan, the industry fought back with lawsuits, takedown notices, and other measures to curb piracy.
The film's producers and distributors expressed frustration, stating that the pirated versions of the film on Tamilrockers and other platforms resulted in significant financial losses.
In 2010, a Tamil film called Aayirathil Oruvan, directed by Jai Akash and produced by R. Madhavan, was released to critical acclaim. The movie starred Jai, Nayanthara, and Pondy Ravi in leading roles.
As with many popular Tamil films, Aayirathil Oruvan was not immune to piracy. Tamilrockers, being one of the prominent platforms for Tamil movie downloads, soon had a copy of the film available for users to download.
