Over time, Poto Mukung evolved into a full-fledged lifestyle and entertainment brand, encompassing a range of activities and initiatives. The brand's events became more sophisticated, featuring collaborations with international artists, designers, and performers. Poto Mukung also expanded into new areas, including fashion, with the launch of its own clothing line, which reflected the brand's eclectic aesthetic.

Through social media, Poto Mukung fostered a strong online presence, engaging with its followers and encouraging them to share their own stories and creative endeavors. This sense of community and inclusivity helped to establish Poto Mukung as a beloved brand, synonymous with creativity and innovation.

In 2015, Alex launched Poto Mukung as a blog, sharing his thoughts on music, fashion, and art. The blog quickly gained traction, attracting a loyal following of creatives who appreciated Alex's unique perspective. As the blog grew, Alex began to host events, including concerts, fashion shows, and art exhibitions, which became a staple of the Poto Mukung experience.